R0BOT1CS
Marketing-led Growth · Interactive Funnel

From Budget to Robots.

~300
Customers
per year
01

Spend & assumptions

€
Drag or type a value
€
Cost per 1,000 impressions · B2B mix
%
Used to project impressions
€
RaaS subscription per cell
%
For payback and LTV math
%
Form fill rate on landing pages
%
Leads who complete a robot config
%
Self-serve purchase rate
%
Tech sales close rate on stuck configs
02

The marketing funnel

Top of funnel · paid + organic · global
Impressions Ads, search, social, forums
—
Reach100%
Site visits Click through from any channel
—
CTR—
Mid funnel · capture intent · form or configurator
Form filled Who, company, size, use case
—
Visit → Lead3%
Robot configured Spec complete in tool
—
Lead → Config30%
Bottom funnel · split into self-serve and rescue
Self-serve purchase "Buy" button hit, RaaS contract signed
—
Config → Buy5%
Stuck Configured but did not purchase
—
Pass to Tech Sales95%
Tech sales rescue Human closes within 24h
—
Stuck → Closed5%
Paying customer Handed to Customer Success
—
Closed total—
03

Output · what your spend buys

CPC · cost per click
—
Derived from CPM and CTR
CPL · cost per lead
—
Spend per filled form
CPO · cost per opportunity
—
Spend per completed configuration
CAC · cost per customer
—
Spend per closed RaaS customer
LTV · 5-year contribution
—
ARPU × gross margin × lifetime
Customers per year — Self-serve + rescued
ARR booked this year — Year-1 contracted value
LTV / CAC · payback — · — —
04

Two phases · de-risk before you build

Phase 1

Fake Door · Demand Validation

Month 0 to Month 4 · before configurator is live
  • Landing pages per use case (PCB, Pick & Place, Machine Tending, Packing, Insertion)
  • Form captures name, company, size, industry, use case, urgency
  • Performance marketing tests channel and creative pull at small budgets
  • Output: labelled lead database plus proof which industries pull cheapest
Decision gate
CPL under €80 for high-relevance leads in 3 use cases
Phase 2

Configurator · Self-Serve Funnel

Month 4+ · once gauss.chat ships publicly
  • Same TOFU but landing pages route to the configurator instead of the form
  • Users build their robot cell step by step, see price and ROI as they go
  • Purchase button signs a digital RaaS contract, Customer Success kicks in
  • Abandonment after a complete spec triggers a Tech Sales call within 24h
Decision gate
5% Config → Purchase at CAC under €8K
05

Build sequence · what ships when

M0 — M1
Hire core squad and instrument the stackHead of Growth, 2 Performance Marketers, 1 Content/SEO, 1 Lifecycle, 1 Web. Set up GA4, Meta and LinkedIn pixels, HubSpot, attribution.
Spend: hires + tooling · no paid yet
M1 — M2
Brand-aligned landing pages and Fake Door form live5 use-case pages, 1 form, 5 ad accounts ready. ICP messaging in 3 variants per channel.
First leads · validate ICP signal
M2 — M4
Scale paid spend, run Fake Door at full paceDaily creative iteration, channel CPL benchmarks. Discovery calls validate use case demand.
Target: 1.5K leads, CPL under €80
M4 — M6
Configurator beta with hand-picked Fake Door leadsClosed-beta with 50 to 100 best leads. Measure completion, purchase intent, drop-off.
Target: 5 to 10 self-serve purchases
M6 — M9
Configurator public, full funnel liveOpen to all traffic. Technical Sales staffed for rescue. Customer Success onboarded.
Target: 50 customers in Q3
M9 — M12
Scale spend, expand outside DACHLocalise for 2 markets (NL, AT or PL). RevOps owns attribution and unit economics.
Target: 150 customers cumulative
M12+
Steady-state engine~300 customers per year, payback under 12 months, organic share rising.
Break-even at 310 customers reached
06

The squad · who you need to hire

Head of

Head of Growth · owns the funnel end to end

1 FTE
Reports to CEO. Sets targets per stage, owns budget, builds weekly funnel review. Background: B2B SaaS growth lead or industrial scaleup CMO.
StrategyBudgetHiringReporting
TOFU

Performance Marketing

2 to 3
Paid Search and Paid Social split. Owns CAC, CPL, ROAS. Daily creative and bid iteration.
GoogleMetaLinkedInReddit
TOFU

SEO / Content

1
Owns organic. Technical SEO, programmatic pages per use case, DE + EN content for Maschinenbau forums.
Technical SEOLong-formForums
TOFU

Brand / Creative

1
Plugs into existing Gauss CD. Ships ad creatives, landing pages, short video.
AdsPagesVideo
MOFU

Lifecycle / CRM

1
Email and in-app nurture. Owns "stuck configurator" rescue flow, education sequences.
HubSpotCustomer.ioSegmentation
MOFU

Web / Conversion

1
Owns landing pages and configurator UX. Runs A/B tests. Collaborates with product.
WebflowA/BCRO
BOFU

Technical Sales

2
Phones stuck configurations within 24h. Demos, removes blockers, signs contract. Industrial automation background.
DemoPricingClose
Post-sale

Customer Success

2
Onboarding, deployment support, first 90 days. Drives expansion to second cell.
OnboardingExpansionRetention
Backbone

RevOps / Analyst

1
Owns attribution, dashboards, unit economics. Weekly funnel review prep.
AttributionDashboardsSQL
Gauss Robotics GmbH · 2026 · Confidential Interactive Marketing Funnel · v3